Creative Presentation Folder Designs with Unique Brand Character

Presentation folders have a crucial purpose other than containing business and marketing information. These folders can also contribute to an organization’s efforts to define and establish their image. So it  is very important that presentation folders are properly designed.

Your presentation folder shows your target customers who you are even before they open it to see what’s waiting for them inside. But such folder doesn’t need to look too business-like, i.e., boring – they must also be designed creatively in order to leave a strong impact. A creative design can provide your presentation folders with a unique personality or character that will stay with your customers for a long time. Just check out the following samples of creative presentation folder designs to see what I mean:

Freitag Promotional Folder

MRB Corporate Folder

Cidma Group Corporate Folder

Costablanca by Metro – Beachfront golf community

Tips to Keep in Mind When Designing Effective Brochures for Marketing

Brochures are meant to convey information and get a target market interested in a particular product or service. And what’s the best way to catch prospective customers’ interest? By creating a design that would appeal to them.

When your search online, you are sure to find many tips on how to design a great brochure. But all of them promotes one important fact: You have to determine the purpose of your brochure AND the target audience. These are actually useful guides that can help you design effective brochures. Continue reading the tips below to further enlighten yourself:

Size and format

Choose a size and format that would fit the purpose of your brochure. Aside from your budget, these would basically depend on the type and amount of information you want to share to your audience. To determine the size that you are going to need,  make a list of the information that you want to include. This list can also serve as your guide in choosing the brochure’s format. For example, if you’ve decided that you are going to need plenty of space, then the best choice is either a trifold or quadfold.

Graphic elements

It may sound cliché but pictures do paint a thousand words. The images you use should not only be relevant to your message, but also speak to your audience. If you are selling houses, for example, then featuring a picture of a happy family moving to a new home would be a good idea. Make whatever you are promoting look more enticing by using good quality photos. Stay away from stock images lifted from the Internet. Chances are, other people have used them. They will only make your brochure look unoriginal and unprofessional.

The fonts you choose can have an impact on your brochure. Make sure to limit the font types to three. This will significantly help in your brochure’s readability and overall appearance. Just remember to be consistent with the use of typefaces on all the pages.

When choosing colors, you need to consider the audience – again. The colors should not only make your layout look more dynamic, they must also be appropriate to your audience demographics. It would be a shame to use bright purple and pink theme when you are targeting adult male business professionals, wouldn’t it?

As much as possible, avoid trendy concepts, colors or typefaces – anything that will make your brochures look dated after a few months or a year. Unless you are aiming for a retro look, your brochures must survive the changing trends especially if your budget only allows you to create one batch a year.

Elements of a Great Poster

Posters are excellent visual tools for advertising and promotion. Although there’s no hard and fast rules in creating a successful poster, there are certain design techniques that designers follow to make sure that their designs will satisfy their clients and the target audience in general.

Main visuals

Posters generally attract attention due to its visual elements. This can be a photograph, illustrations or a combination of both. Your choice of imagery may depend on the purpose of the poster (Is it a campaign poster? Product poster?) and the type of audience.

Interesting typography

Typography is an important part of poster design. Many poster designs even use it as their main visual element. In fact, typography posters can be as engaging as those posters with images.

Attractive overall design

Graphics and texts are critical to a poster’s attractiveness. But you must also remember that your audience should be able to read the poster’s message. The overall layout should enhance the the poster’s readability not encumber it. To avoid making your poster look cluttered, master the creative use of white space.