Brochures are meant to convey information and get a target market interested in a particular product or service. And what’s the best way to catch prospective customers’ interest? By creating a design that would appeal to them.
When your search online, you are sure to find many tips on how to design a great brochure. But all of them promotes one important fact: You have to determine the purpose of your brochure AND the target audience. These are actually useful guides that can help you design effective brochures. Continue reading the tips below to further enlighten yourself:
Size and format
Choose a size and format that would fit the purpose of your brochure. Aside from your budget, these would basically depend on the type and amount of information you want to share to your audience. To determine the size that you are going to need, make a list of the information that you want to include. This list can also serve as your guide in choosing the brochure’s format. For example, if you’ve decided that you are going to need plenty of space, then the best choice is either a trifold or quadfold.
It may sound cliché but pictures do paint a thousand words. The images you use should not only be relevant to your message, but also speak to your audience. If you are selling houses, for example, then featuring a picture of a happy family moving to a new home would be a good idea. Make whatever you are promoting look more enticing by using good quality photos. Stay away from stock images lifted from the Internet. Chances are, other people have used them. They will only make your brochure look unoriginal and unprofessional.
The fonts you choose can have an impact on your brochure. Make sure to limit the font types to three. This will significantly help in your brochure’s readability and overall appearance. Just remember to be consistent with the use of typefaces on all the pages.
When choosing colors, you need to consider the audience – again. The colors should not only make your layout look more dynamic, they must also be appropriate to your audience demographics. It would be a shame to use bright purple and pink theme when you are targeting adult male business professionals, wouldn’t it?
As much as possible, avoid trendy concepts, colors or typefaces – anything that will make your brochures look dated after a few months or a year. Unless you are aiming for a retro look, your brochures must survive the changing trends especially if your budget only allows you to create one batch a year.