Functionality is a big factor for your target clients to keep your promotional tool. More than the aesthetics, your target clients would most likely keep your promotional flyers, postcards or brochures if they find them useful in their lives.
While this is true with clients, as the business owner, you should also consider functionality as one of the factors to take into account when creating your promotional materials.
But look at it on the other side of the spectrum. Instead of thinking how your marketing collateral can be valuable to your clients, use functionality to discover what your promotional item can do for you.
At the most, your promotional item should be able to provide you with the means to get your clients to be aware of your company and what you have to offer as benefits. Having elements like your logo and company name in your promotional materials makes for better retention of your products in your clients’ minds.
Moreover, your promotional products can work overtime to help you build your relationship with your clients. Promotional materials like postcards can be used to show your appreciation of your clients. Promotional flyers, on the other hand, can provide for advertising of free gifts and surprises to draw new leads to your business.
So is your promotional tool a keeper? If not, then isn’t it about time that you get one for your business?