In Design, Design Tips on December 17, 2012 at 7:24 am
It may be a bit old-fashioned but the tradition of sending and receiving holiday greeting cards is still being practiced to this day by a good number of people. Sure, almost everyone is now into social media in order to stay connected with friends and relatives. But if you are looking for a nice way to send warm holiday cheers, then you might want to know that there’s nothing more special and intimate than printed greeting cards.
The thought and efforts that the sender puts into writing and mailing a greeting card make the whole thing so touching. Why not make it even more personal by creating or at least having a hand in the cards’ design? If you are not sure how to start, then here are several wonderful holiday card designs to inspire you:
Disclaimer: Images on this page are not owned by Design & Print and are used only as design inspiration.
Cyclopee Xmas Tree
Whimsy Whimsical Winter Holiday Series
Mr. Hedgehog and Holy Night & Day in Pretzel Town
Holiday Letterpress Greeting Card
Christmas 2011 Card
Cuckoo Clock Christmas Card
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In Design, Design Tips on September 22, 2012 at 4:31 pm
A logo aims to build an identity that is unique to the company it represents. Its shape, color and overall visual impact can help reflect credibility and professionalism. This is why aside from promoting easy customer recall, the logo is also useful in illustrating the basic idea of what a particular business is all about.
A good logo eliminates the need for long-winded descriptions that could otherwise take up space in the layout of most marketing materials – especially if it’s as small as a business card. The business card is one of the most important marketing tools that any business can use. You can make the most of it by strategically adding your logo in its design.
How do you incorporate your company logo in your business card design? Well, let’s say you are in a business with services or products that can be represented with a symbol. Creating a logo that symbolizes those services or products wouldn’t be such a bad idea, right? Once you have created the appropriate logo, the next step would be to consider where to place it in your card.
In designing business cards, many people tend to place the logo either in the center or in one of the four corners of the cards. If you want to experiment a little, here are three ways to place a logo in a business card:
1. Make your logo transparent or soften its colors and place it in the background (you can create this effect using any image editing program). Then print your contact details – in a more solid and contrasting font color – over the logo. This technique will allow you to maximize the space available for your info. Below are some examples:
2. Let the logo occupy the front of the card and print your details on the back. This will allow your logo to take the spotlight and attract people’s attention right away, as shown by these examples:
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In Design, Design Tips, marketing on September 11, 2012 at 4:38 pm
Business cards are essential for networking and marketing a business. Aside from sharing your contact details to prospective customers, they are also useful for getting the word out about your brand and company. To make your business cards memorable and impressive, you may want to create a unique design and use a high quality material. Or you can make them multi-functional. To give you an idea, here are some samples of creative business cards that are useful for other functions.
A unique business card design can help make your cards stand out. But making them functional will make sure that people will keep your cards for future use.
In Design, marketing on September 8, 2012 at 3:50 pm
A trifold brochure is a sheet of paper that is folded in two to create three equal panels. Also known as a letterfold brochure, a trifold brochure usually comes in these dimensions: 8.5” x 11,” 8.5” x 14,” 11” x 17” and 11” x 25.5.” The most common example of this type of brochure is the direct mail brochure.
In creating your trifold brochure, always remember to make the design one of your top priorities. Aside from contributing to the success of your campaign, an eye-catching layout can help you make the most of trifold brochure printing and your budget.
To get you started, here are some samples you may want to consider for inspiration:
501st Legion Brochure Concept
Blue Fox Jeans
Graphic Farmers Market Brochure
DOA Trifold Corporate Brochure 01
Retro Barbershop Brochure
Dance Studio Brochure
Home Maintenance Brochure
Travel Agency Brochure
In Design, Design Tips, marketing on September 4, 2012 at 5:11 pm
Your business cards are supposed to grab attention and spread the word about you and your business. A unique, creative design should help them do the trick. It wouldn’t hurt if you decide to use some familiar elements as well. Like adding pop culture flavor to your business card design, perhaps?
We live in an era where pop culture is heavily referenced in conversations, both offline and online, as well as in the mainstream media – from television shows to paperback novels. So why not use it to your own advantage? For one, it would make your card more memorable, thus helping with brand recall. Another thing, pop culture-inspired cards are great conversation starter, especially if your prospect understands the reference. And provided you do it right, they can look great too. Just look at these business cards and see if they won’t capture your interest as you try recognize where the owners got their inspirations:
Superhero trading card
Old school video game
In Design, Design Tips, marketing on August 24, 2012 at 5:50 pm
Even as more and more businesses continue to utilize online strategies to market their goods and services, many still prefer to rely on print materials – brochures, flyers, posters, business cards, etc. – to attract customers, establish brands, promote sales or simply to provide the public with information about a product or service. But this doesn’t mean that one should not take advantage of the World Wide Web even as they feel more comfortable marketing through offline means (some of us are still old school). In fact, traditional marketers can improve their print marketing materials if they choose to look for design inspiration online.
The Internet is a very large place to look for inspiration, though. To point you in the right direction, here are several online sources you may want to check out for ideas:
Abduzeedo - A blog that features various design articles, tutorials and inspiration for a wide range of areas, including print.
Card Observer - A gallery that showcases various business card designs.
It Even Has a Watermark - An impressive gallery of unique business card designs.
Logopond - A great site for logo inspiration.
Smashing Magazine - a design blog about the latest trends and techniques in Web design and development although it sometimes features articles and tips about print design as well.
In Design, marketing, Promotion on August 22, 2012 at 5:33 pm
The marketing technque of sending out direct mail pieces has long been one of the best ways to promote sales. To that end, business postcards are considered the best format to use, compared to other materials such as sales letters and flyers.
There are several advantages that business postcards enjoy over other direct mail pieces. For one, they do not require the recipient to open anything since postcards do not need to be placed inside envelopes. The prospect simply picks it up and reads it right away, which is another advantage that postcards marketing provides. Since most people don’t have the time to read long sales letters, or even brochures, a postcard is sure to receive at least a cursory reading.
To be effective in delivering your message, your postcards should easily attract people’s attention. This is why you need to carefully consider their design. A well-designed postcard will certainly make your prospects look twice and absorb what you have to say as quick as possible. To help you get started, here are some postcard design ideas for your inspiration.
Cable Promotional Postcards
Megan Huntz Dresses
Ride The Ducks Camp Postcard
Coffee Bean and Tea Leaf Postcard Series
Indiestory 2010 Promotion Postcard
In Design, Design Tips, Promotion on August 19, 2012 at 2:58 pm
Gig posters are exciting to design. While you have the artist’s music or genre as inspiration, there is still room to infuse your creativity and imagination. The important thing to remember is to balance two key objectives: Make the poster work as a decent piece of art as well as design it as a powerful advertising material that will draw people to the gig.
There are times when the best thing to do though, is to go for minimal designs. In fact, you can almost never go wrong with a minimalist approach. Just a few shapes, lines, colors, fonts, etc. It may look like you are trying to play it safe but the end result could be one of the most elegant designs you’ll ever create. Just check out the following samples of minimalist gig poster designs for your inspiration:
In Design, Design Tips on August 12, 2012 at 11:44 pm
Pictures have been among the most effective ways to communicate ideas, even during prehistoric times as shown by the cave drawings found in many parts of the world. This just goes to show that infographics are not exactly modern creation. The Internet merely popularized it.
Simply put, infographics are graphical representations of data. You can find one in office meetings, seminars and other occasions where visual materials are needed to aid presentations of information and make them much easier to understand.
To create a great infographic, what you need is one of those design software available in the market. However, there are also free and user-friendly tools out there that you can use instead. These tools can make the task easy for you without breaking your budget. Feel free to use any of these:
A free vector graphic tool, Inkscape has capabilities close to what Illustrator and CorelDraw have. It provides you with a streamlined interface and it supports lots of SVG features like markers, clones, and alpha blending, among others.
This is a web-based tool that allows users to simply drag and drop pre-designed themes and vector assets onto your canvas. The site currently supports Firefox, Chrome and Safari.
Another online tool, Infogr.am is great for creating interactive charts and graphs. It provides four basic chart types for every use: bar, pie, line, and matrix. You can easily edit each type with the spreadsheet information you upload to your Infogr.am account.
In Design, marketing, Promotion on July 31, 2012 at 5:56 pm
Going “green” seems to be the buzzword these days in any industry as businesses are now becoming more environmentally conscious. This is evident in many corporate social responsibility programs that a lot of companies have incorporated into their business models.
To sustain such environment-friendly corporate image, it is only reasonable for some businesses to come up with marketing materials relevant to their advocacy – like printing “eco-friendly” business cards. If you are thinking of getting your own green-inspired business cards, check out these samples for your inspiration.