In marketing, Print ads on June 28, 2012 at 1:01 pm
Humor is one of the “tools” that advertising creatives rely on to capture their audience’s attention. However, what is humorous to one person can be uninteresting or even annoying to another. One great way to bridge this gap is to use animals. You can’t go wrong with cats, dogs and their other animal buddies. So, in the tradition of America’s Funniest Videos and Internet memes, here are several print ads that aim for the funny bone of the consumers – at the expense of our cute furry friends. (No animals were hurt in the making of this post.)
Heaven of Pug
In Design, marketing, Promotion on June 20, 2012 at 4:25 pm
If kiss is the universal symbol of love, then the people behind Cannes International Festival of Creativity has given Benetton’s Unhate Campaign one heavy smooch by awarding the festival’s prestigious Press Grand Prix to the brand’s print campaign. Launched in November 2011, the Unhate Campaign stirred so much controversy for depicting a couple of world leaders tasting the honey of each other’s lips. (The series of excellently manipulated images included one wherein Pope Benedict XVI is shown kissing a senior Egyptian imam. Needless to say, that image was withdrawn from the campaign).
The provocative print ad campaign was created by Fabrica, Benetton Group’s communication research center in partnership with 72andSunny. The campaign was meant to send a message to the world about the “need to overcome the culture of hate, through dialogue and the understanding of differences…” By awarding the Grand Prix, the jury recognizes the brand’s creative (albeit shocking) way of delivering such important and very serious message.
In Design on June 15, 2012 at 4:25 pm
Less is more. This is basically the principle behind minimalist designs. Minimalism is an art and design trend that shows us how it’s like when all unnecessary fancy elements are taken down. Given how movie posters can be messy and complicated at times, it is always worth a shot to see the designs stripped down to their utmost core. To demonstrate how minimalism can be applied to film posters, we present below a few examples of minimalist movie posters done by talented designers all over the Web.
Who Framed Roger Rabbit
Close Encounter of the Third Kind
War of the Worlds
In Design on June 7, 2012 at 6:38 pm
Twitter’s iconic bird, Larry, has been given a slight makeover – instead of appearing to fly straight ahead, it now has its beak held high. According to the statement by Creative Director Doug Bowman in the site’s blog, the simplified design crafted from three sets of overlapping circles echoes people’s activities in the social networking platform – just like how the networks, interests and ideas of Twitter users connect and intersect.
A more significant move in Twitter’s logo design change is the exclusion of the lowercase “t” and the typeface “Twitter.” Proof that Twitter has now become part of our existence (online, at least) that it doesn’t need any texts for name recognition.