Booklet printing and design can be tricky because of the amount of written words and information often involved. Most companies cannot avoid booklets, though, because they are needed in almost any industry. Your company may need instruction manuals, company reports, catalogs, or magazines, all of which are types of booklets. The tone, images, and layout are all determined by the purpose. For instance, it may include graphs or charts if a manual or report, while a catalog will contain photographs of products.
You may already have some page ideas for your booklet printing, or maybe you don’t even know where to start. Both problems have a solution. You might want try first perusing similar booklet designs for some ideas, but if you still run into a block, maybe the list of booklet pages below will help.
1. Introduction, Preface, or Foreward – Each of these terms refer to a different type of introductory page. An “introduction” includes company background, goals, or objectives. The “preface” would contain a summary of the booklet itself along with the main highlights. The “foreward” is any written piece by an expert in the field, often with references to the booklet.
2. Dedication – When you need to thank those who have contributed or inspired your booklet, put these on the dedication page. You can also include a “Dedicated to” list.
3. Table of Contents – Sometimes booklet printing needs to include a table of contents in the front so that readers can easily flip to the information they need. This page is especially important when your booklet contains chapters or long sections.
4. Appendix, Glossary, or Index – All of these pages are included at the back of the booklet. The “appendix” is any extra reference information needed, for instance a list of stores that donated the information or products. A “glossary” is a list of terms and definitions contained within the booklet. An “index” often replaces the table of contents because it contains a list of terms and the page numbers on which they can be found.
5. Interesting, Fun, or Educational Information – You may want to include a page filled with tips, hints, facts, or anything else that would interest the reader. Customer reviews or testimonials are an excellent selling tool as buyers trust the satisfaction of other consumers. This page should be advertised either on the cover or in the beginning pages to encourage readers to flip through the booklet.
If you are still stumped on page designs, incorporate the help of a professional. Often, you can find more cost-effective designers provided by your booklet printing company, so check with them before searching for an actual graphic designer or design company.